Behind the Design
Creating the Story of Bedtime through
hand crafted, digitally adapted artwork
"Storytelling is the alchemy of personal connection and understanding. Without understanding, the designer creates the unseen, the musician composes the unheard, and the creation falls into peripherality. Stories connect us to one another, and from that, creation finds purpose."
The Setting & Characters
Translating the Cultural Narrative through Trend and Concept
The Voice
Storytelling with a Point of View
"Partnership is balance. A successful collaboration finds harmony while celebrating each individuals' voice. Without clashing, both voices must be heard in their coexistence in order to sustain their significance, their purpose."
The Plot
The Journey of the Design
The Message
Building Connection and Sharing the Design Story through Copywriting
